WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Boots Group, Beach

Members:

Shot like a fashion ad, a group of beautiful young people are shown at an exotic beach, playing in the water and rolling in the sand with a great deal of affection among them.

The voiceover claims: "If you could see the long-term damage caused by UVA rays, you'd use Soltan." The young and beautiful models then age, covered in sunspots to demonstrate the effect of sun exposure over time.

This ad earns an Equal rating because it features women being affectionate with one another.

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