ViacomCBS, Signs
An apparently naked college-aged man stands atop a chair in an auditorium, holding a sign that says "Straight" covering his lower regions. He throws the sign to the side to reveal another sign that reads, "Gay."
He continues to discard of the signs, revealing a variety of different sex-related words and labels, including "Metrosexual," "Virginal," "Lesbian," "Loverboy," "Bisexy," "Slut," "Celibate," "Compassion," "Tease," "Trans," "First Base," "Home Run," and "Safe."
After he discards the final sign, he stands virtually naked, with a sock covering his genitals, likely representing a condom. The letters "mtvU" appear on the screen, and the man is shown one last time blowing a kiss into the lens.
The commercial earns an Equal rating because of its inclusive terms.
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