Screenlife, Cheerleader

A group of guys sit around a coffee table playing a board game with footage from football and baseball games in the background. A voiceover explains, "In sports, you've always got to bring out your A-game. Especially when you play SceneIt Sports, powered by ESPN. It has tons of trivia questions and clips from every major sport."

The board, the DVD, and the high energy game environment are shown. The voiceover continues, "With us, you don't want to come in last."
One of the men, presumably the loser, is then shown outside in a cheerleading outfit, looking ridiculous and cheering "Whooo!"

While some consumers might find the ad funny, the ad plays on cross-dressing as an insult to masculinity and as apparent "punishment" for losing a game.