ViacomCBS, Hot Dogs
A young man stands at a stove, motionless and staring at a pot of water (seemingly at first a reference to the old addage that a watched pot never boils).
As the water boils, the man is transfixed by the two hot dogs boiling in the pot, watching as the tips of the two dogs peculiarly poke into one another. (The boiling water provides the only sound for this ad.)
"Equal Marriage Rights. Find time to think about it before you vote," appears on screen, making it clear that the hot dogs are intended to represent two male members. The young man still stares at the cooking dogs, with his mouth slightly open.
This ad is one of six ads about gay marriage from MTV's Choose or Lose campaign. A related commercial shows a young woman moving two pink donuts directly next to one another.
While MTV is to be commended for its intent to raise awareness of gay marriage as an issue, this sexually-focused ad seems to be an awkward attempt that is stuck in the gutter, and not very consciousness raising.
MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 30 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.
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