WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Science World, Boardroom

Members:

This ad for Vancouver's science center, called Science World, begins with a group of five professionals gathering for a meeting.

"Perfect timing," announces one man when the others arrive. "You remember Annette?" he asks one of the other men in the room.

"Of course," the man replies and greets Annette with a passionate, noisy kiss.

Annette then moves to the next man: "You must be Jeffries," she says, locking lips with him as well.

The man who introduced Annette then says, "This is Linda, from Accounting." He puts his arms around her waist and kisses her, complete with loud smacking sounds. Annette and Linda then greet one another, kissing for a few moments, then holding hands and talking.

Once everyone is acquainted, two of the men catch up.

"Ted, you old dog, how's that golf game?" Without waiting for a response, the two men begin their own game of tonsil hockey.

As everyone settles into their seats, "Shaking hands spreads more germs than kissing" appears onscreen, followed by the Science World logo and the words "We can explain."

"So...Doesn't really seem like a Tuesday does it?" remarks Ted, pointing out the banality of the kisses as the ad comes to a close.

User Comments
Darus
Way to "put'er there" science world! Tackling several issues at once.

Calder Falk
This commercial seems a lot more positive than gender neutral. While not advocating gay or lesbian rights directly, it certainly makes a bold statement by showing more than just heterosexuals kissing. I think that's very positive, and it's funny too.

Pieter
Wouldn't it be great if we really welcomed each other this way? Ok, maybe not everyone, just the good looking people! What kind of company is Science World and what's up with the Tuesday at the end!

Bobby
The ad is very good and shows real diversity by portraying all types of kisses without passing judgment on any of them. The line at the end explains everything. I'm glad a family friendly place like Science World had the guts to do something like this.

Robert
I love this ad. It's great! The gay kissing is treated just like the straight kissing and the ad itself is hilarious. I only wish some of my office meetings started like this.