Ministerie van Economische Zaken, Deli
Two hefty butchers stand behind the counter of their shop. They each wear a pink shirt covered by a full white apron and wear a paper hat.
As he rolls balls of ground meat, the man on right says to the camera (for an interview), "Well, my partner and I are not actively on the lookout for another."
His partner, also rolling meat balls, chimes in, "No, not actively." (In the background, a young man bounces by carrying a rack of meat, peeking in to see the action of the camera interview.)
The first man continues, "But if you have an exciting proposal, then we gladly will let you surprise us," he says, looking at the other, who rolls his eyes at his husband's comment.
The voiceover reveals they were not talking about another boyfriend or third player in their relationship: "As of July 1st, all businesses can choose their own supplier of gas and electricity."
The men agree and smile at the end, one holding a new contract, the other a plate of meat balls.
Final voiceover, "It can make a difference.
Read all the details on kiesenergie.nl."
According to the Ad Spotter, this ad would raise no eyebrows in The Netherlands, where gay marriage has been in place for years.
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They seem like such a lovely couple. Not crazy newly in love, but calmly happy with each other. They may not agree on everything or even roll their eyes at the other a bit, but the overall impression is that of a great team. Perhaps they were married for a while already, and still going strong.
And last but not least, it's wonderful to finally see a commercial that does not portray large-sized folks as ugly, comically undesirable, or buffoons, but instead as nice, happy people in a stable and loving relationship. Not the flashiest, funniest, or most dramatic ad on this site; just a quiet little piece that stands out mostly for being very pleasantly matter-of-fact about stuff that should not be a big deal.