Johnson’s Baby, The Other Mother's Day

Johnson’s Baby created a campaign for Thailand’s Mother’s Day, that aimed to "reinvent the concept of a 'Mother' and 'stir up global debate.' ”

Featured in the touching ad are a transgender woman, a gay man, a woman with many tattoos, and a working mom, each with their children who talk sweetly about them.

“Johnson’s Baby has a strong belief that motherhood should be fundamentally characterized by a mother’s heart with pure love for her children, not by social norms that the world has imposed upon us. On this occasion, Johnson’s Baby would like to emphasize its commitment to staying with all mothers without gender discrimination as part of the #HeartOfAMom. Because every mother’s heart will do everything to ensure that their children grow up happily in their own way,” said Chutamas Ngamjitkul, Senior Marketing Manager Johnson & Johnson Consumer (Thailand). “We can only achieve a better future if we truly keep the door open to all mothers, regardless of their gender identities and sexual orientations."