Diesel, Francesca
The spot follows a person who follows her two dreams: to embrace her identity as a woman and to become a nun. Oddly, she even swaps her Diesel jeans for a nun's habit. (Aren't they selling jeans?)
Diesel founder Renzo Rosso said to Campaign: "I am very proud of ‘Francesca’ and of the Diesel values that inspired this story. When we created ‘For successful living’ many years ago, our thought was the same then as it is today. Individuality, pride and the power to live as one wants is the ultimate success in life."
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