WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Reckitt Benckiser Group, Ambulance

Members:

A young woman is in an ambulance, as an paramedic cuts open her pants for the emergency, to discover hairy legs. Her body is now a hairy male (with beard) but her female voice explains that she shaved yesterday. The paramedic shakes her head in judgment and keep cutting. The victim stops her and says "Please, not the panties!"

The horrible tagline, "Don't risk dudeness." This is a cross-gender joke of insufficient femininity.

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