SodaStream International Ltd., Imagine a World

This spot asks viewers to reimagine history if LGBT people didn't need to hide, as shown by photographers and changing looks of the times.

It starts in 1912 with four men who look like miners, then two kiss. One wipes his dirty brow with a handkerchief sporting a rainbow flag.

Then it jumps to 1937, when a woman in a WWII navy uniform sports a tattoo of her girlfriend Nancy. Next is a 1959 wedding of two women and another wedding in 1967 between a man and a transgender wife. In 1988, there is a family of two dads and two kids.

It ends with, "For those who imagined. Love is love."