WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

LG Corporation, Promise

Members:

A feminine African-American man, with black lipstick and eye makeup, starts off the spot by announcing, "I promise" along with several other eclectic individuals. Then the first man -- showing another side of himself -- says "I promise to show myself the way I am," while dressed more conservatively as a bartender in a black bow tie and white shirt. On the video on his phone, he blows a sassy kiss to the camera.

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