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Kraft Foods, Spread Good Taste

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2013 Print Report A Problem

In a play on the classic commercial, where one high society millionaire hands his jar of Grey Poupon through the window of his Rolls Royce to another, this ad has them holding hands instead. It appeared on Kraft's Facebook page. The caption reads: "June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season."

Company
Kraft Foods
Brand
Grey Poupon
Industry
Packaged Foods
Media Outlet
Print
Country
United States
Region
US National
Agency
CPB Group/Crispin, Porter + Bogusky
AdRespect Themes
User Comments
Mike Wilke
This ad is perfect!

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