WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

OraSure Technologies, Testing for HIV is Everyone's Thing

Members:

The OraQuick In-Home HIV Test commercial debuted on December 1st, 2012, to coincide with World AIDS Day.

A series of people announce, "It’s not a black thing. It’s not a white thing. It’s not a gay thing (said by a white guy in large glasses.) It’s not a straight thing. Testing for HIV is everyone's thing." The tagline is "Knowing is the best thing."

The product sells for $40 in drug stores and provides results in 20 minutes.

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