Ernst Berlin, Passive

The name of this German ad reads "Passive. Enjoy many different Motifs“
This ad was created to showcase these high end design lamps, which give customers the option to customize them with any pictures or designs they choose, in this case the picture of a shirtless man.
The text for the ad translates "Diaspura by Andreas Ernst. The variable light object.“
This ad along with a second ad for this marketing campaign called "Active" were sent out as part of an internet flyer throughout Germany in October, 2006.