Bass Hotels & Resorts, Toothbrush

A businessman is working at a desk in his hotel room. He tells his two colleagues that are sitting on a sofa in the background that he'll be "just a couple minutes."

One of the men on the sofa tells the other he's going to "run down to the lobby and get a toothbrush." Perplexed, his friend asks, "You've been here for three days and you're just now realizing that you don't have a toothbrush?"

The dentally-negligent businessman asserts he "had gum." His colleague responds, "Umm... I don't know if it's the same thing."

Defensively, the gum devotee says, "Yeah it is. It's really fresh gum. It smells fine."

Insisting that his friend not equate gum-chewing with brushing, he says "No, no, no. Let me smell."

At the same time he leans in to smell his neighbor's breath, their previously desk-ridden friend turns around, mistaking the breath test for a kiss. He's speechless.

After a brief pause, the bewildered businessman shakily suggests that he meet his white-collar counterparts in the other room.

The ad earns an Equal rating, but barely. This ad and its corresponding campaign feature a group of traveling businessman's idiosyncratic moments in hotels, half of which allude to homosexuality for humor.

Others in the campaign like "Hot Tub" are more problematic.