WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Tricon Global Restaurants, Cross-dressing Guys

Members:

A waitress is talking to a family is dining at a restaurant. Suddenly, two men dressed as cheerleaders appear and attempt to capture the man and the child. The wife stands confused. The product appears on the screen.

The tagline translates to: "Free for every pizza."

The ad earns an "Equal" rating because the content of the ad is so outlandish that it's difficult to hold it to conventional standards.

If this ad were to appear in America, it would probably earn a "Negative" rating, but Asian countries, especially Thailand, are much more accepting of transgender people.

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