WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Vanderbilt Medical Center, Diversity

Members:

Narration over pictures of same-sex couples says, "At Vanderbilt Medical Center, we treat everyone better. We value the diversity of our patients, staff and community and respect the rights of all to receive the highest quality healthcare.

Our policy includes the involvement of a domestic partner in patient care. In fact, we've offered domestic partner benefits to our employees since January of 2000.

Make sure you're getting superior care, including equal benefits and equal treatment."

The closing line, "Progressive healthcare in a progressive environment."

This spot ran during the "Out & About Today" show on WTVF NewsChannel5, Nashville's CBS affiliate.

User Comments
Kevin Ballie
I think that this ad definitely treates gayness, bisexuality or being transgendered as an issue in which it comes out in support of LGBTQ people. I think that this ad is misplaced.