Dennis Publications, Kissing Boys

In this British ad for the men’s magazine Maxim, two young guys sit on the couch watching TV. Suddenly, they begin kissing passionately.

Their girlfriends enter the room, see the boys, and scream in horror. One carries a tray with coffee cups on it; she drops it and dishes shatter all over the floor. One of the guys opens his eyes, sees the girls watching, and closes them again, still kissing his friend. The girls gasp in disgust and run out of the room.

The guys pull apart, horrified at their actions. One wipes his face off with a frown and the other shakes his head. It turns out that their kiss was only a ploy to get the girls to leave.

“Get rid of your girlfriend and get Maxim’s Little Black Book. Featuring 101 of the sexiest single girls in the country that you can text and date. Free, only in this month’s Maxim.”

The book appears onscreen, and the pages fan open to pictures of scantily clad women. The tagline, “So wrong, it’s right,” appears, along with a picture of the new issue of the magazine.