WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Gay Games VI Sydney 2002, Bike

Members:

2002 Print Report A Problem

This Brazilian print ad features a bicycle, but with its seat bent upwards, in a sexually suggestive way that would result in a different kind of ride.

Company
Gay Games VI Sydney 2002
Brand
Gay Games Sydney 2002
Industry
Sports/Athletics/Fitness/Sporting Goods
Media Outlet
Print
Country
Brazil
Region
Latin/South America
Agency
Design Nation Pty Ltd
AdRespect Themes
User Comments
Michael
I'm not offended but this ad certainly lacks what was clearly intended to be humor. I guess crass would be the best word to describe it. I've never seen an ad for the Gay Games that wasn't an overt celebration of athletics and pride which makes this one highly suspect. Perhaps the language difference accounts for Sydney being spelled with an 'i'. This seems more like a lampoon than a genuine ad.

Related Ads

Get Down! 2002 Gay Games Sydney 2002 United States Print Report A Problem

Get Your Ass Into Gear 2002 Gay Games Sydney 2002 United States Print Report A Problem

Soccer Players 2002 Gay Games Sydney 2002 Australia Print Report A Problem

 

View all ads  |  Advanced Ads Search  |  Privacy Policy

Filter Ads

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.