WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Hyundai Kia Automotive Group, Freak of Nature

Members:

South Korean car company Kia, owned by Hyundai Motor Co., disparagingly lists a transgendered person as a "freak of nature."

Brand
Kia
Industry
Media Outlet
Region
AdRespect Themes
User Comments
Joe Ambrosio
KIA better get with the American standards of good taste if they want to sell their cars here. It's unbelievable that they would attempt this ad in the United States.

White
KIA has always been homophobes; they continue to promote gay stereotypes as "humorous". Just recently on their latest campaign, they depicted a local KIA car dealer saying the customer was too close to his face and it was making him uncomfortable. Yes, I understand that both gays and straights feel uncomfortable when someone gets in front of someone's face. But then why must they insist on using two men?