Nissan Motor Co., Ryan/Keith Haring

Members:

2002 Television 100% Report A Problem

Taking on all the world, this campaign, called Shift, addresses many of the things to be rethought. It enumerates many, such as "SHIFT femininity," showing a black female boxer, "SHIFT expression" with film of the openly gay painter Keith Haring making one of his famous subway graffiti drawings.

Male narration says, "A shift can change a person, a life," as two macho bikers in a museum ponder a painting, with the words "SHIFT assumptions." The narrator continues, "...a world," as the head of a Lenin statue is removed, with the words "SHIFT ideology."

And he says, "Or it can simply change the way you move through it."

Company

Nissan Motor Co.

Brand

Nissan

Industry

Automotive

Media Outlet

Television

Country

United States

Region

North America