WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

British Telecom, Moving In Together

Members:

Two men sit facing each other inches away on a couch. One says slowly, and with great emotion, "I think things have been going really good between us over the last coupla months. And, well, I don't want to rush ya. But I love ya. So, how do you feel about moving in with me?"

He looks over at the other, who grabs the other man's hand and says, "Beautiful, she'll love that, call her." He pulls up the man's hand to reveal he's holding a telephone.

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BT
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AdRespect Themes
User Comments
Renee
He looks over at the other, who grabs the other man's hand and says, 'Beautiful, she'll love that, call her.' He pulls up the man's hand to reveal he's holding a telephone.
How is this marketing to gay consumers? The last statement clearly says it's not.