Hyperion Solutions Corp., Is It:
This cliched transgender-themed ad ran in a January 2001 issue of Information Week.
With an attractive woman in a sultry pose, the accompanying text reads, "Is it: the girl of your dreams...the girl your mother warned you about..." or "a guy."
Additional copy offers, "Sometimes you just can't afford to be wrong. That's why there's Hyperion Business Analysis Software."
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FJ
is it: "it"!!!???!!! The problem is "it" isn't it. Copywriters get paid a lot more than me to be creative with language. And yet I have a nagging feeling that maybe objectification of this person was their aim. If true, they managed to insult women, trans, and their target audience all at the same time.
Andrea James
Calling a human being “it” is never a nice thing to do.
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