Johnson & Johnson, How We Family
This campaign from Johnson & Johnson features gay, biracial and immigrant families and starts off with the question, "When were you first considered a family? When you fell in love? When you got married? When you had kids?"
Then, in a powerful twist, comes the followup question: "When did you first *fight* to be considered a family? When you fell in love? When you got married? When you had kids? Family isn't defined by who you love...But how."
The spot was directed by Oscar-winning "Milk" screenwriter Dustin Lance Black.
One mother's voice changed the world...tell us who changed yours. 2013 Johnson & Johnson United States Print Report A Problem
Our commitment is to care for families. All families. 2014 Johnson & Johnson United States Print Report A Problem
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