WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Dolce & Gabbana, Man Naked On Floor

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This ad was rated "Worst Print Ad" by Brandweek in 2006 under a Hits & Misses feature, noting that it was "just jaw droppingly wrong."

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User Comments
Michael
I am just looking at this from making your product look good, and I am not sure what D&G are trying to sell me on here. It seems to me this ad would make a number of men NEVER wear their label. I guess just for stirring up controversy it would work, there is no such thing as bad press. Still, the CLOTHES don't look that good in this ad. Seems like it defeats the whole idea to me.

Mark
Here we have Dolce and Gabbana reaching for the lowest levels of cheap sensation. They established themselves with sexy clothes and the sexy ads to support them but this is just vulgar. As a gay man I don't even find this erotic. I only shake my head in disbelief that these two men aren't smart enough to know where sexy ends and sleaze begins. It's more sad than offensive.