Fuji Heavy Industries, Style, Meet Substance

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2004 Print Report A Problem

Following some information about the 2005 Subaru Outback, this ad reads:

"Subaru of America celebrates ten years of support for the gay and lesbian community.

--First national automaker to sponsor the Human Rights Campaign

--First automaker to extend domestic partner benefits to all employees

--Featured on The L Word

--Recipient of the Los Angeles Gay and Lesbian Center's Corporate Leadership Award

--First automaker to insert custom creative in gay media (the ad includes highlights from several recent campaigns)

--Founding sponsor of the Rainbow Endowment, whose Visa Rainbow card has raised more than $1.5 million for health, civil rights, and cultural causes

--Sponsor of numerous gay and lesbian cultural and athletic events

--Presenting sponsor of the 2004 Aids LifeCycle (www.aidslifecycle.org)"

Above a few examples of previous advertisements, it also says, "Provocative. Fun. Subaru's groundbreaking community marketing."