Toronto Short Film Festival, Cowboys

Sitting on their horses overlooking a vast plain and a herd of cattle, a man and his son contemplate a number of questions in the winter air.

The young man turns to his father and asks, "Pa, how come there aren't short films about cowboys?" His father pauses and mumbles, "Ah, I don't know."

The boy continues, "They make a lot of Hollywood films about cowboys, but I've just never seen a short one. It just don't seem fair, is all." The inquisitive kid then asks, "Pa, you know Miss Kitty who runs the saloon?"

The father says he does. "Is Miss Kitty a whore?" the boy wants to know. The father looks over with some surprise and says, "Whore is a mighty strong word, son."

Without pausing, the son now asks, "Pa, have you ever kissed a man?" Dad, who doesn't know what to do with the question, changes the subject, responding with his own inquiry, "Do you have any more questions about short films?"

At the end, the father asks, "Where have you been hanging out, son?"

The ad incorporates a gay element to the types of sexual questions kids may ask, with the humor of how parents rarely know how to respond when such questions come.