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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
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Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.

James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.

About the Commercial Closet

AdRespect Mission

 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist and Commercial Closet Association founder, Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive now contains nearly 6,000 LGBT-themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and TV advertising. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between. The average American household watches over 8 hours of television daily, including roughly 200 commercials per day. With $427 billion spent in advertising worldwide annually ($70 billion on U.S. commercials), hundreds of ads each year still use LGBT stereotypes, homophobia and transphobia for humor. Such mislead efforts harm not only the LGBT community but increasingly the corporate bottom line as society increasingly embraces diversity.


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