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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Monday, April 19, 2021

New York City Department of Health and Mental Hygiene
Be PrEP Ready
US Regional
2016
United States

New York City Department of Health and Mental Hygiene
PrEP ¡Listos! (robe)
US Regional
2016
United States

New York City Department of Health and Mental Hygiene
PrEP ¡Listos! (knee)
US Regional
2016
United States

Procter & Gamble Co.
No Secrets
US National
2021
United States

Etsy
Meant For You: Lighting
US National
2021
United States

The Hershey Company
A Hershey's Kisses Family: The Nobles
US National
2016
United States

Procter & Gamble Co.
Sawyer & Ashley
US National
2021
United States

Toyota Motor Corp.
Transgender Model
Asia
2012
Japan

Unilever
Bringing People Together One Cup at a Time
North America
2017
Canada

Airbnb
Forever Young | Made possible by Hosts
US National
2021
United States

Google Inc.
Life in a Day | Super Bowl LV Spot
US National
2021
United States

Swiss National Accident Insurance Fund
Urinal
Europe
2004
Switzerland

ViacomCBS
Paramount+ Expedition | Super Bowl LV Spot
US National
2021
United States

United Artists
La Cage au Folles trailer
US National
1978
United States

AMEV
Couples
Europe
1993
Netherlands

Commercial Closet Association

Pen Pals
Company: Greater Philadelphia Tourism & Marketing Corp.
Brand: Philadelphia
Region: US Regional
Country: United States
Agency: Altus Group
Year: 2005, 2004
Target: Gays
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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