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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Wednesday, January 19, 2022

Slomin's
What's The Slomin's Shield?
US National
2021
United States

Zillow Group
Finding Your Place - Dog
US National
2021
United States

NuCom Group
Here for Real Love - Sandwich
Australia/New Zealand
2021
Australia

Procter & Gamble Co.
Driving
US National
2020
United States

Procter & Gamble Co.
Piggy
US National
2020
United States

Procter & Gamble Co.
Milking It
US National
2020
United States

Mixwell
Freedom
US National
2021
United States

Hard Seltzer Beverage Co.
Monét X Change
US National
2021
United States

Prada Holding
Gus Kenworthy-White hoody
US National
2020
United States

Prada Holding
Gus Kenworthy-Blue coat
US National
2020
United States

Prada Holding
Gus Kenworthy-Black sweater
US National
2020
United States

Prada Holding
Linea Rossa Fall/Winter 2020 Campaign-Gus Kenworthy
US National
2020
United States

Prada Holding
Gus Kenworthy and Julia Marino
US National
2020
United States

Barefoot Cellars
Wedding Party/Ropuesta de Boda en el Patio Trasero
US National
2021
United States

Domino's Pizza
Aless Gibaja and Soy Una Pringada-Car
Europe
2019
Spain

Commercial Closet Association

Protect Every Kiss
Company: Maneo
Brand: Maneo
Region: Europe
Country: Germany
Agency: unknown
Year: 2007
Target: Gays
AdRespect Score: 

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Commercial Closet Association

Join AdRespect

Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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