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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.




All Columns | LGBT Advertising | LGBT Media | LGBT Sponsorship | Mainstream Advertising | Research

     
At the Start of Advertising Week, A Call To Reject Stereotypes

By Justin Cole, glaadBLOG

Source: glaadBLOG

At the Start of Advertising Week, A Call To Reject Stereotypes

As Advertising Week kicks off here in NYC (Sept 22-26), heavyweights of the NYC political, advertising and advocacy world have joined forces to call on the ad industry to stop using stereotypes about the lesbian, gay, bisexual and transgender community.

In a statement released today, more than a dozen leaders and executives signed on to an open letter from Michael Wilke, Founding Executive Director of the Commercial Closet Association, to the ad industry in which they made note of today’s trends:

Advertising has the job of selling products and services and also to stand out. But all too often, commercials use classic stereotypes of lesbians, gay men, bisexuals, and transgender people for humor, with stock homophobic and transphobic responses. It is true for advertisers big or small, in progressive or conservative industries, and sometimes those with good corporate policies.

issued a challenge:

We challenge the ad industry to reexamine any lingering conventional wisdom that LGBT stereotypes, homophobia and transphobia are considered successful approaches to selling products by actually testing it with general audiences.

and called for fair, accurate, and inclusive practices:

We encourage advertisers to seek out best practices on LGBT references in advertising, such as those provided by Commercial Closet Association (CommercialCloset.org/bestpractices), to tap into client and agency LGBT employee resource groups for guidance, and to actively include LGBT consumers when testing campaigns for feedback.

Community leaders and politicians, including NY State Senator Thomas Duane, City Council Speaker Christine Quinn, American Association of Advertising Agencies CEO Nancy Hill, Lowe Worldwide CEO Tony Wright, NYC Borough President Scott Stringer and President of GLAAD Neil G. Giuliano (see the full list here), have all signed on to the ad.

Commercial Closet Association is planning to send the group’s letter to all major ad agency presidents and then follow up with them directly. Advertising magazine AdAge has already picked up on news of the letter.


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