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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads

Search Results - Cosmetics


Dondake! (What the!)
Company: Savior
Brand: Be-Zen
Country: Japan
Year: 2007
Region: Asia
Business Category: Cosmetics
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Mai Due Gocce Di...
Company: AGGF Cosmetic Group
Brand: Diego Dalla Palma
Country: Germany
Year: 1990
Region: Europe
Business Category: Cosmetics
Medium: Print
Target: Gays & Mainstream
Agency: unknown



Tested on Real Curves
Company: Unilever
Brand: Dove
Country:
Year: 2005
Region: North America, Europe
Business Category: Cosmetics
Medium: Print
Target: Mainstream
Agency: Ogilvy & Mather Worldwide



Bikers
Company: Procter & Gamble Co.
Brand: Herbal Essences
Country: Thailand
Year: 2007
Region: Asia
Business Category: Cosmetics
Medium: Television
Target: Mainstream
Agency: Leo Burnett Co.

AdRespect Score:


"Le Beau Male" par Jean Paul Gaultier
Company: Jean-Paul Gaultier
Brand: Jean-Paul Gaultier
Country: France
Year: 2004
Region: Europe
Business Category: Cosmetics
Medium: Print
Target: Mainstream
Agency: Jean-Paul Gaultier in-house



Boy George
Company: Estee Lauder Cos.
Brand: MAC Cosmetics
Country: United States
Year: 2004
Region: North America
Business Category: Cosmetics
Medium: Print
Target: Mainstream
Agency: unknown



Portraits
Company: Estee Lauder Cos.
Brand: MAC Cosmetics
Country: United States
Year: 2003
Region: North America
Business Category: Cosmetics
Medium: Print
Target: Gays
Agency: unknown



Elton John
Company: Estee Lauder Cos.
Brand: MAC Cosmetics
Country: United States
Year: 2002
Region: North America
Business Category: Cosmetics
Medium: Print
Target: Mainstream
Agency: unknown



kd lang
Company: Estee Lauder Cos.
Brand: MAC Cosmetics
Country: United States
Year: 1997
Region: North America
Business Category: Cosmetics
Medium: Print
Target: Gays
Agency: unknown



Viva Glam 2
Company: Estee Lauder Cos.
Brand: MAC Cosmetics
Country: United States
Year: 1996
Region: North America
Business Category: Cosmetics
Medium: Print
Target: Gays
Agency: unknown


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