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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


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Banquette Alt.
Company: Heineken
Brand: Amstel Light
Country: United States
Year: 2002
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: DMB&B Worldwide

AdRespect Score:


Test
Company: Heineken
Brand: Amstel Light
Country: Ireland
Year: 2003, 2001
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Y&R

AdRespect Score:


Shopping
Company: Heineken
Brand: Heineken
Country: United States
Year: 2006
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Strawberry Frog

AdRespect Score:


Superheroes
Company: Heineken
Brand: Heineken
Country: United States
Year: 2005
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Publicis Groupe

AdRespect Score:


Bottle
Company: Heineken
Brand: Heineken
Country: Germany
Year: 2004
Region: Europe
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Aimaq Rapp Stolle



Mardi Gras
Company: Heineken
Brand: Heineken
Country: United States
Year: 2001
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Our Best Ingredients
Company: Heineken
Brand: Heineken
Country: United States
Year: 2001
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Business-to-Business
Agency: Lowe Worldwide



Male Bonding Incident
Company: Heineken
Brand: Heineken
Country: United States
Year: 2000
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Pool
Company: Heineken
Brand: Heineken
Country: United Kingdom
Year: 1999
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Wrong Bar
Company: Heineken
Brand: Heineken
Country: United States
Year: 1996
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Wells Rich Green BDDP

AdRespect Score:

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