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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads




Pep Within 72 Hours of Unsafe Sex Could Keep You HIV Negative
Company: Gay Men Fighting AIDS/GMFA
Brand: Gay/Lesbian Awareness
Country: United Kingdom
Year: 2006
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: Gay Men Fighting AIDS in-house



You Could Go to Prison if you Infect Someone with HIV
Company: Gay Men Fighting AIDS/GMFA
Brand: Gay/Lesbian Awareness
Country: United Kingdom
Year: 2006
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: Gay Men Fighting AIDS in-house



My Gay Friend
Company: The Illinois Gay & Lesbian Task Force
Brand: Gay/Lesbian Awareness
Country: United States
Year: 1981
Region: US Regional
Business Category: Public Service Announcements
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


NYU Celebrates Gay Pride Month
Company: New York University
Brand: Gay/Lesbian Awareness
Country: United States
Year: 2008
Region: North America
Business Category: Miscellaneous
Medium: Print
Target: Gays
Agency: unknown



Outra Maneira
Company: GLICH (Grupo Liberdade, Igualdade e Cidadania Homosexual)
Brand: Gay/Lesbian Awareness
Country: Brazil
Year: 2005
Region: Latin/South America
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Congratulations!
Company: Adweek
Brand: Gay/Lesbian Awareness
Country: United States
Year: 2007
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Business-to-Business
Agency: unknown



Pride London
Company: Pride London
Brand: Gay/Lesbian Awareness
Country: United Kingdom
Year: 2007
Region: North America
Business Category: Nonprofit/NGO (gay)
Medium: Print
Target: Gays
Agency: unknown



Sunshine. Palm Trees. Pride.
Company: LA Pride
Brand: Gay/Lesbian Awareness
Country: United States
Year:
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Print
Target: Gays & Mainstream
Agency: unknown



Second-Class Citizens
Company: Human Rights Campaign
Brand: Gay/Lesbian Awareness
Country: United States
Year: 2007
Region: North America
Business Category: Nonprofit/NGO (gay)
Medium: Print
Target: Gays & Mainstream
Agency: Human Rights Campaign in-house



Your Next Cocktail is On Us
Company: AGUDA
Brand: Gay/Lesbian Awareness
Country: Israel
Year: 2007
Region: Middle East
Business Category: Nonprofit/NGO (gay)
Medium: Print
Target: Gays & Mainstream
Agency: unknown


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