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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


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#LoveAlwaysWins
Company: All Out
Brand: #LoveAlwaysWins
Country: United States
Year: 2013
Region: US National
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Buy Dell. Join Red.
Company: Dell
Brand: (PRODUCT) RED
Country: United States
Year: 2008
Region: North America
Business Category: Computers/Software/Tech
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Fairness for all loving couples. We hear you.
Company: Air America Radio
Brand: 1190 WLIB
Country: United States
Year: 2005
Region: North America, US Regional
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Gays
Agency: unknown



A Little Bit Older, A Whole Lot Bolder
Company: Gruppo Campari
Brand: 1800 Reposado tequila
Country: United States
Year: 2003
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown



For the Go-Go Boy in all of us.
Company: Johnson & Johnson
Brand: 1-Day Acuvue
Country: United States
Year: 2008
Region: North America
Business Category: Personal Products
Medium: Print
Target: Gays
Agency: unknown



20/20 Kiss
Company: 20/20 Optical Store
Brand: 20/20 Optical Store
Country: United Kingdom
Year: 2004
Region: Europe
Business Category: Retail
Medium: Print
Target: Gays
Agency: unknown



Sunglasses
Company: 20/20 Optical Store
Brand: 20/20 Optical Store
Country: United Kingdom
Year: 2003
Region: Europe
Business Category: Retail
Medium: Print
Target: Gays
Agency: unknown



We're Like Ross and Rachel - Just Not Gay
Company: NBCUniversal
Brand: 30 Rock
Country: United States
Year: 2008
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Rooster
Company: 42 Below
Brand: 42 Below
Country: Australia
Year: 2008
Region: Australia/New Zealand
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown



Cowboy
Company: 42 Below
Brand: 42 Below
Country: Australia
Year: 2008
Region: Australia/New Zealand
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown


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