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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads




Decorator
Company: Unilever
Brand: All (laundry detergent)
Country: United States
Year: 2003
Region: North America
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


The Lift
Company: Unilever
Brand: AXE
Country: New Zealand
Year: 1998, 1999, 2000, 2001, 2002, 2003
Region: North America, Europe, Asia, Latin/South America, Australia/New Zealand
Business Category: Fragrances
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Great Dancer
Company: Procter & Gamble Co.
Brand: Braun
Country: United States
Year: 1997
Region: Europe, US Regional
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Got Milk?
Company: California Milk Processing Board
Brand: California Milk Processing Board
Country: United States
Year: 2000
Region: North America, US Regional
Business Category: Non-Alcoholic Beverages
Medium: Print
Target: Mainstream
Agency: Lowe Worldwide



Irresistible Hair
Company: Clear Shampoo
Brand: Clear shampoo
Country: France
Year: 2001
Region: Europe
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Homosexual Couple
Company: Comité français pour l'éducation à la santé (CFES)
Brand: Comité Français pour l'éducation à la Santé (CFES)
Country: France
Year: 2000
Region: Europe
Business Category: Health Organizations
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Plumber
Company: Ewe
Brand: Ewe XL
Country: Austria
Year: 1998
Region: Europe
Business Category: Miscellaneous
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Uh, Dad I'm Gay
Company: Unilever
Brand: Flora
Country: South Africa
Year: 2010
Region: Africa
Business Category: Packaged Foods
Medium: Print
Target: Mainstream
Agency: Lowe Worldwide



Saturday Night Dance
Company: Foreningsparbanken
Brand: Foreningsparbanken
Country: Sweden
Year: 1999
Region: Europe
Business Category: Financial Services
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Duell
Company: Aktion Mensch
Brand: Gay issues awareness
Country: Austria
Year: 1999
Region: Europe
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:

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