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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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Combo in the Corner?
Company: Diageo
Brand: Captain Morgan rum
Country: United States
Year: 2003
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown



Five Jobs. Three Cars. Two Partners. One Dog.
Company: Diageo
Brand: Chivas Regal
Country: United States
Year: 2002
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: TBWA Worldwide



Every Twelve Years
Company: Diageo
Brand: Chivas Regal
Country: United States
Year: 1999
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: TBWA Worldwide



Come Home Liberace
Company: Diageo
Brand: Goldschlager
Country: United States
Year: 1994
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown



Never Alone
Company: Diageo
Brand: Guinness
Country: Ireland
Year: 2015
Region: Global
Business Category: Alcoholic Beverages
Medium: Online Video
Target: Mainstream
Agency: Abbott Mead Vickers BBDO

AdRespect Score:


Mess
Company: Diageo
Brand: Guinness
Country: United Kingdom
Year: 1995
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television (unaired)
Target: Mainstream
Agency: Ogilvy & Mather Worldwide

AdRespect Score:


For the Last Time, It's Not A Lifestyle
Company: Diageo
Brand: Johnnie Walker Red
Country: United States
Year: 1997
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Leo Burnett Co.



Marriage
Company: Diageo
Brand: Johnnie Walker Red
Country: Australia
Year: 1997
Region: Australia/New Zealand
Business Category: Alcoholic Beverages
Medium: Television (unaired)
Target: Mainstream
Agency: Leo Burnett Co.

AdRespect Score:


Cinco de Mayo - The Gay Way
Company: Diageo
Brand: Jose Cuervo
Country: United States
Year: 2007
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Arnell Group



It's Okay to Drink It Straight
Company: Diageo
Brand: Jose Cuervo
Country: United States
Year: 2007
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown


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