WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

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Right Person
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2007
Region: North America
Business Category: Airlines
Medium: Television
Target: Gays
Agency: TM Advertising/Temerlin-McClain
AdRespect Score:


AA First Major Airline to Offer Domestic Partner Benefits
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2007
Region: North America
Business Category: Airlines
Medium: Print
Target: Gays
Agency: TM Advertising/Temerlin-McClain


Rainbow
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2007
Region: North America
Business Category: Airlines
Medium: Social Media
Target: Gays
Agency: TM Advertising/Temerlin-McClain


AA Earned 100% of the HRC Corporate Equality Index
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2007
Region: North America
Business Category: Airlines
Medium: Social Media
Target: Gays
Agency: TM Advertising/Temerlin-McClain


First Airline to Extend Domestic Partner Benefits
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2007
Region: North America
Business Category: Airlines
Medium: Social Media
Target: Business-to-Business
Agency: TM Advertising/Temerlin-McClain


Fly Your Way with AmericanAirlines
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2006
Region: North America
Business Category: Travel/Tourism Bureaus
Medium: Print
Target: Gays
Agency: TM Advertising/Temerlin-McClain


All the Queen's Horses and All the Queen's Men
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 1999
Region: North America
Business Category: Airlines
Medium: Print
Target: Business-to-Business
Agency: TM Advertising/Temerlin-McClain


Friend
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2000
Region: North America
Business Category: Airlines
Medium: Social Media
Target: Gays
Agency: TM Advertising/Temerlin-McClain


Choice
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2000
Region: North America
Business Category: Airlines
Medium: Social Media
Target: Gays
Agency: TM Advertising/Temerlin-McClain


Party
Company: American Airlines
Brand: American Airlines
Country: United States
Year: 2001
Region: North America
Business Category: Airlines
Medium: Social Media
Target: Gays
Agency: TM Advertising/Temerlin-McClain

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.