Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement


filler
Forums
Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads




Black Is the Most Slimming
Company: Procter & Gamble Co.
Brand: Bounce Dryer Bar
Country: United States
Year: 2012
Region: US National
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Wieden + Kennedy

AdRespect Score:


Too Much Paper
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Publicis Groupe

AdRespect Score:


Amsterdam
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Publicis Groupe

AdRespect Score:


Hurdles
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Year: 2004
Region: Europe
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Arnold Worldwide

AdRespect Score:


Strong Housewives
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Year: 2001
Region: Europe
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Arnold Worldwide

AdRespect Score:


Maureen & Barbara
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Year: 2003, 2002
Region: Europe
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Arnold Worldwide

AdRespect Score:


Great Dancer
Company: Procter & Gamble Co.
Brand: Braun
Country: United States
Year: 1997
Region: Europe, US Regional
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Snap
Company: Procter & Gamble Co.
Brand: Charmin
Country: United States
Year: 2004
Region: North America
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: Publicis Groupe

AdRespect Score:


Scent of a Bloke - Episode 6
Company: Procter & Gamble Co.
Brand: Daz
Country: United Kingdom
Year: 2004
Region: Europe
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: Leo Burnett Co.

AdRespect Score:


Bed Clothes
Company: Procter & Gamble Co.
Brand: Downy Wrinkle Releaser
Country: Canada
Year: 2000
Region: North America
Business Category: Household Products
Medium: Print
Target: Gays
Agency: Grey Worldwide


Displaying ads 1 thru 10 of 32 (4 Pages) Next
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement