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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


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Bad Education
Company: Sony Corp.
Brand: Bad Education
Country: United States
Year: 2004
Region: North America
Business Category: Movies/Film/Video
Medium: Print
Target: Gays & Mainstream
Agency: unknown



Breakfast On Pluto
Company: Sony Corp.
Brand: Breakfast On Pluto
Country: United Kingdom
Year: 2006
Region: Europe
Business Category: Movies/Film/Video
Medium: Print
Target: Gays
Agency: Sony in-house



ATV Off-Road Fury
Company: Sony Corp.
Brand: Playstation 2
Country: United States
Year: 2006
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: TBWA Worldwide

AdRespect Score:


Ratchet
Company: Sony Corp.
Brand: Playstation 2
Country: United States
Year: 2005
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: DMB&B Worldwide

AdRespect Score:


Golfers
Company: Sony Corp.
Brand: Playstation 2
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Consumer Electronics
Medium: Television
Target: Mainstream
Agency: TBWA Worldwide

AdRespect Score:


Invisible
Company: Sony Corp.
Brand: PlayStation 2 - Tenchu
Country: United States
Year: 2003
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: DMB&B Worldwide

AdRespect Score:


Urinal
Company: Sony Corp.
Brand: PSP
Country: United States
Year: 2007
Region: US National
Business Category: Consumer Electronics
Medium: Television
Target: Mainstream
Agency: in-house

AdRespect Score:


Twins
Company: Sony Corp.
Brand: Sony MiniDisc
Country: Australia , New Zealand , Philippines
Year: 1999
Region: Australia/New Zealand
Business Category: Consumer Electronics
Medium: Television
Target: Mainstream
Agency: Generator

AdRespect Score:


The Killing of Sister George
Company: Sony Corp.
Brand: The Killing of Sister George
Country: United Kingdom
Year: 1968
Region: North America
Business Category: Movies/Film/Video
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:

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