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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads




For the Go-Go Boy in all of us.
Company: Johnson & Johnson
Brand: 1-Day Acuvue
Country: United States
Year: 2008
Region: North America
Business Category: Personal Products
Medium: Print
Target: Gays
Agency: unknown



One mother's voice changed the world...tell us who changed yours.
Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Year: 2013
Region: US National
Business Category: Pharmaceuticals/Vitamins/Herbs
Medium: Print
Target: Gays
Agency: J3



Our commitment is to care for families. All families.
Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Year: 2014
Region: US National
Business Category: Pharmaceuticals/Vitamins/Herbs
Medium: Print
Target: Gays
Agency: J3



Father & Son
Company: Johnson & Johnson
Brand: Jontex condoms
Country: Brazil
Year: 1997
Region: Latin/South America
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: DPZ Propaganda

AdRespect Score:


KY Intrigue
Company: Johnson & Johnson
Brand: KY Brand
Country: United States
Year: 2010
Region: US National
Business Category: Personal Products
Medium: Print
Target: Gays & Mainstream
Agency: Mother



America's Top Couple
Company: Johnson & Johnson
Brand: KY Brand
Country: United States
Year: 2010
Region: US National
Business Category: Personal Products
Medium: Print
Target: Gays & Mainstream
Agency: J3



Alex & Emma
Company: Johnson & Johnson
Brand: K-Y Brand Intense
Country: United States
Year: 2012, 2011
Region: US National
Business Category: Personal Products
Medium: Television
Target: Gays
Agency: Mother

AdRespect Score:


KY Jelly
Company: Johnson & Johnson
Brand: KY Jelly
Country: United States
Year: 2001
Region: North America
Business Category: Personal Products
Medium: Interactive
Target: Gays
Agency: Mediapolis



H2Ohhh
Company: Johnson & Johnson
Brand: KY Liquid
Country: United States
Year: 1997, 1998, 1999, 2000, 2001, 2002
Region: North America
Business Category: Personal Products
Medium: Print
Target: Gays
Agency: McCann



The Painting
Company: Johnson & Johnson
Brand: Roge Cavailles
Country: France
Year: 2001
Region: Europe
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: Grey Worldwide

AdRespect Score:

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