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Volvo - Happy Mardi Gras

Company: Ford Motor Co.
    View Company Scorecard | Contact Company
Brand: Volvo
Ad Title: Happy Mardi Gras
Business Category: Automotive
Media Outlets: Print
Country: Australia
Region: Australia/New Zealand
Agency: Euro RSCG Worldwide
Year: 2002
Target: Gays
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This ad from Blue magazine features a series of Volvo C70s in a rainbow -- get it? -- of colors and wishes readers a Happy Mardis Gras. The mostly gay event is Australia's largest annual tourist attraction for all orientations.

The ad also includes a small illustration of a sailor at top.

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