This ad for Italian stove top brand Ariston and oven uniquely shows two men together and ran in Elle Cuisine, Australian Home Beautiful, Australian House & Garden, Belle, Marie Claire Lifestyle, Vogue Living
and Vogue Entertaining & Travel
The accompanying text reads, "I live with my best friend and we have a whippet called Clint. We like breakfast in bed, lazy Sundays and freshly cooked pizza. I'm taking a course in photography." It later adds, "Ariston is interested in who you are and what you want. ... This is a result of Ariston's ongoing research into changing needs and lifestyles for a new tomorrow. Ariston is a young company with fresh ideas and innovative products."
Like those who are still uncomfortable with saying "partner" when referring to a same-sex spouse, this ad refers to his other half as a "best friend." But in this ad, with a reference to "breakfast in bed" as well as one man serving up pizza to the other as he sits on the counter top, the meaning is clear.
Notably, the model facing out is Angus (Gus) Kennett, son of the the ex-premier of Victoria, Jeff Kennett.