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Snapple - Chelsea Boys

Company: Triarc Cos.
    View Company Scorecard | Contact Company
Brand: Snapple
Ad Title: Chelsea Boys
Business Category: Non-Alcoholic Beverages
Media Outlets: Poster/Outdoor
Country: United States
Region: North America
Agency: Deutsch
Year: 2002
Target: Mainstream
Ad Spotter: Ronald Sproul
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This outdoor poster ad is part of a campaign that looks purposely low-budget and anthropomorphizes the bottles of Snapple ice tea in a number of situations. The ads recall the "Saturday Night Live" films of clay figure "Mr. Bill."

This poster ad carries the title "Chelsea Boys," referring to the New York City gay neighborhood, and plays with gay uniforms like a leatherman harness and sailor in front of a fictional gay bar called The Hammer.

Though it is the first gay-themed ad from Snapple, the agency that created it, Deutsch, includes in its credits the breakthrough 1994 IKEA ad about a male couple, and another Triarc beverage brand, Mistic, about a young lesbian couple in 1996.

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R. Derrick Thomas , Arlington, VA
I haven't seen this ad, but did see the TV commercials. Some were borderline offensive because they play on some stereotypes. I am interested to see if this print ad has a TV commercial equivalent. I'm not sure if the commercial would be positive or negatively neutral. It seems thats the trend these days to walk close to the line without crossing it. (as to not lose conservative viewers, but also not to completely offend gay viewers)

JN , Chicago
It's fantastic! :)

Carlos , Mexico City
Yes...fantastic!

TW , Houston
It's adorable and had me laughing out loud! Love it!!!

Jessica Ingrum , Glassboro, NJ
I have only seen this ad in one location. It was was on the side of a building on Lafayette Street in NY City. Being a person who is a supporter of the GLBT community and a member of the Leather community, I felt this was well placed and full of posetive humor. I saw this past weekend that it has been covered over. I will really miss seeing it there. Having found it here, it is now my walpaper on my computer screen.

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Liz
Company: Triarc Cos.
Brand: Mistic
Country: United States
Region: North America
Year: 1996


Wedding
Company: Triarc Cos.
Brand: Snapple
Country: United States
Region: North America
Year: 2003


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