This outdoor poster ad is part of a campaign that looks purposely low-budget and anthropomorphizes the bottles of Snapple ice tea in a number of situations. The ads recall the "Saturday Night Live" films of clay figure "Mr. Bill."
This poster ad carries the title "Chelsea Boys," referring to the New York City gay neighborhood, and plays with gay uniforms like a leatherman harness and sailor in front of a fictional gay bar called The Hammer.
Though it is the first gay-themed ad from Snapple, the agency that created it, Deutsch, includes in its credits the breakthrough 1994 IKEA
ad about a male couple, and another Triarc beverage brand, Mistic
, about a young lesbian couple in 1996.