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Hewlett Packard - Your Ideas

Company: Hewlett Packard Co.
    View Company Scorecard | Contact Company
Brand: Hewlett Packard
Ad Title: Your Ideas
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: unknown
Year: 2001
Target: Business-to-Business
Ad Spotter: Drew Givens

Although Hewlett Packard has advertised in gay media since 2001, it has not created any widespread gay-specific creative for its ads.

This recruitment ad appeared in a program book for a GLAAD event and in Denver's Pride Parade.

The otherwise generic image of a man is supported by text about diversity: "Your ideas can change the world. At HP, we value your ideas, because they are as individual as you are. We invite you to transform your ideas into solutions. Consider the opportunities that can only be found at HP."

Then added in is specific text for the event that states, "HP is proud to be a Corporate Sponsor of Pridefest 2001."


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Brian Benson Shower
Company: Hewlett Packard Co.
Brand: Compaq
Country: Sweden
Region: Europe
Year: 2002

Out & Equal
Company: Hewlett Packard Co.
Brand: Hewlett Packard
Region: North America
Year: 2004


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