WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



West Lights - Christopher Street Day

Company: Reemtsma Cigarettenfabriken
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Brand: West Lights
Ad Title: Christopher Street Day
Business Category: Tobacco
Media Outlets: Print
Country: Germany
Region: Europe
Agency: Scholz & Friends
Year: 1993
Target: Mainstream
Ad Spotter: Michael Stuber
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This ad from Reemtsma, the fourth-largest tobacco company worldwide, is among the first print ads anywhere to feature a gay marriage, appeared on billboards in some major cities. The headline says: "Men, that was a dream wedding!"" It depicts a couple celebrating during Cologne's "Christopher Street Day" -- a Gay Pride event.

The West web site even contains a "Planet Queer" section among links to other offers, like free email, games and music.

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Grand Entrance
Company: Reemtsma Cigarettenfabriken
Brand: West Cigarettes
Country: Germany
Region: Europe
Year: 2003


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