WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Langnese - Swimming

Company: Unilever
    View Company Scorecard | Contact Company
Brand: Langnese
Ad Title: Swimming
Business Category: Packaged Foods
Media Outlets: Poster/Outdoor
Country: Germany
Region: Europe
Agency: unknown
Year: 2001
Target: Gays
Ad Spotter: Michael Stuber
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Shue and Tiger are a lesbian pair featured in this billboard ad (it's missing its text) and part of the overall Langnese campaign.

This ice cream brand has taken integration of gay couples to a new level. They are incorporated briefly in the TV commercials, billboards such as this one and the company web site, which focuses on specific individuals, including the gay male couple Peter and Tom, even though the site never actually uses the words "gay" or "lesbian."

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