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Labatt Blue - Proud Corporate Sponsor

Company: Interbrew SA
    View Company Scorecard | Contact Company
Brand: Labatt Blue
Ad Title: Proud Corporate Sponsor
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: Canada
Region: North America
Agency: unknown
Year: 1997
Target: Gays
Ad Spotter: Steven Baljkas
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This generic ad appeared in Icon magazine. It's similar looking to another for Tuaca.

Beer companies are well represented in The Commercial Closet, largely due to an effort in the mid-1990s to pull away from the industry's longterm sexist advertising themes that objectified women. Such commercials were summed up by the Swedish Bikini Team ads from Stroh Brewing Co. for Old Milwaukee. Looking for new material to mine, brewers began extensively playing with gay and transgender themes in their advertising. However, because beer drinkers are stereotypically macho, the tone of many of the ads were more negative.

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Dancing
Company: Interbrew SA
Brand: Labatt Blue
Country: United States
Region: North America
Year: 2005


Kiss and Make-Up
Company: Interbrew SA
Brand: Labatt Blue
Country: Canada
Region: North America
Year: 2004


Church Street
Company: Interbrew SA
Brand: Labatt Ice
Country: Canada
Region: North America
Year: 1997


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