WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Dr Pepper - Top - Bottom - Vers

Company: Dr Pepper Snapple Group
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Brand: Dr Pepper
Ad Title: Top - Bottom - Vers
Business Category: Non-Alcoholic Beverages
Media Outlets: Print
Country: Sweden
Region: Europe
Agency: unknown
Year: 2021
Target: Gays
Ad Spotter: Alfred Verhoeven
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Leveraging gay male sexual position labels, this ad has photos of the top, side and bottom of a soda can accompanied by the words "Top - Bottom - Vers," then a tagllne of “A queer drink for diverse drinkers.”

While it remains unclear if this was an official, published ad from the company, it was received with hot debate about whether it was a good idea or not.

On Reddit, someone linked to a post on the Dr. Pepper Sweden Facebook page as evidence, but it has since been taken down. The original poster of the image said in replies that he found it in a Swedish gay magazine, but didn’t specify which one.

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Dog Walkers
Company: Cadbury Schweppes
Brand: Dr Pepper
Country: United States
Region: North America
Year: 2001


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