WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Burger King - Tops & Bottoms

Company: Burger King Corp.
    View Company Scorecard | Contact Company
Brand: Burger King
Ad Title: Tops & Bottoms
Business Category: Restaurants
Media Outlets: Social Media
Country: Austria
Region: Europe
Agency: unknown
Year: 2022
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Burger King Austria unveiled the burger during June Pride with an Instagram post stating that the “Equal buns for equal love and equal rights … set an example for the equality of all identities and sexual orientations.”

“A little twist meant to put a smile on our faces and remind us to treat each other with respect and peace, no matter who you are and who you love.” #TimeToBeProud

On social media, some people joked that the company doesn’t understand how gay sex works.

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Company: Burger King Corp.
Brand: Burger King
Country: United Kingdom
Region: Europe
Year: 2006


Wake Up With the King
Company: Burger King Corp.
Brand: Burger King
Country: United States
Region: North America
Year: 2004


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