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Lilly - A Medicine Company

Company: Eli Lilly & Co.
    View Company Scorecard | Contact Company
Brand: Lilly
Ad Title: A Medicine Company
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Grey Worldwide
Year: 2021
Target: Gays & Mainstream
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Many companies make ads that are showy about diversity but in a cookie-cutter way that this impressive ad avoids while still being incredibly diverse.

And it has sharp copy, with narration saying, "Medicine works in a rich body. Just as well as a poor body. It's as effective in 90210 as it is in 86503. Medicine will not discriminate against the color of your skin. Medicine pays no attention to the borders we draw ... Because the body you are randomly assigned at birth shouldn't determine how well you are cared for." This includes a shot of a post-op transgender male's chest with scars.

Other shots include men in drag and a very pregnant woman with her female partner.

As the music swells, the narration concludes, "We make medicine. Not just for some, but for everyone."

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